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Special Markets brings a keen understanding of the diverse US Hispanic market. They were able to leverage these insights to develop breakthrough advertising that literally tripled brand awareness and doubled usage among our target.

Don Gilmour

Former Brand Manager
Chattem Inc

 

Special Markets goes beyond the usual. It’s not just someone handing out samples at a Hispanic festival. It’s the creation of interactive games with prizes to build excitement for the consumer and detailed results to help me look at ROI. They cover a lot of bases.

Rick Goldberg

Vice President Cosmetics
Coty Beauty US

 

Working with Special Markets made what we thought will be a daunting challenge targeting the Hispanic market, an easy and enjoyable experience for everyone at Pier 1 who worked with them in the Hispanic campaign.

We were able to see immediate results with a 28% increase in sales from our Hispanic customers.

J.W Hughes

Vice President of Retail Marketing
Pier 1 Imports